Herbalife Nutrition

Herbalife Nutrition has been a client of mine since 2017. I work closely with the social media and marketing team to create content that can really resonate with their core audience. The brand is all about promoting a healthy lifestyle and informative nutrition. Bite-sized informational graphics are key here, as we want graphics to be simple, informative, and fun. Here are various projects that I’ve worked on.

Primary Tools: Adobe Illustrator | After Effects

video graphics

Informational graphics for Herbalife Nutrition and their Sports-centered products for Herbalife24, are key to gaining audience retention and engagement on social media. Here we utilize fitness video shots and typography, to get information across quickly, effectively, and without too many distractions. We want to let the video speak for itself, with the straight lines and typography to aid in visual interest and information.

Primary tools: Premiere Pro | After Effects

product illustrations

Product illustrations have multiple uses beyond just marketing your product in a fun way. Because they are vector files and can be as big as you want them to be, the possibilities of utilizing these graphics into your marketing collateral are endless! Illustrations can also make the product seem less intimidating and give them more of an “icon” feel. You can also use them as giphy stickers, printed swag, and implement them into any website or app as UI elements.

Primary Tool: Adobe Illustrator