I had the privilege of working on HBO Max’s PRIDE campaign two years in a row. We created a 360 campaign that leveraged our shows and talent, representing the LGBTQ communities. From Emmy-nominated titles like EUPHORIA, to flavorful reality like LEGENDARY, HBOMax shines a spotlight for every person and the design executions here reflect that.

“SHINE ON” was our campaign tagline. To visually bring that messaging to life, I wanted to create a beautiful gradient to break from the copy and branding. I also used the gradient on the tagline, to create a bold, iconic, and colorful message.

Creative Executions (2020)

creative executions (2021)

In-App Design

 credits

Designer:
Lora Lee
In-App Designer:
Erica Lee
Motion Designer:
Filippo Vaccari
Copywriter:
Katrin Frick