http://lorajlee.com/new-gallery daily 0.75 2016-07-26 http://lorajlee.com/new-gallery-2 daily 0.75 2016-07-26 http://lorajlee.com/new-gallery-1 daily 0.75 2016-07-26 http://lorajlee.com/new-blog daily 0.75 2016-07-26 http://lorajlee.com/new-gallery-3 daily 0.75 2016-07-26 http://lorajlee.com/work daily 1.0 2025-07-14 https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587363978996-WU05S2910EYLPGWZX3PV/Screen+Shot+2020-04-19+at+11.25.43+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364012096-JNUPZRNDNPPZXU6Y0VYG/LeavesPattern.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364116679-A1H7O441T8D0G8AGFC6I/FleaMarket.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/6ccdceea-3d84-4057-87fb-0c20d16990fa/Homestretch_mockup.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1627017667470-AJTG7PR5DYB6W0JQRCUZ/LeighKloss.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1540012090885-YETOXRNJ4C5DXPMGGKY6/HomeStretch_Logo.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655084402402-N0GFNQVBP70KM8J2EQ6C/DATING_NO_FILTER_STYLEGUIDE_Page_2.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655084402479-WTCHKEYQSSDPPOHV1VJQ/DATING_NO_FILTER_STYLEGUIDE_Page_3.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655084402906-3BP5IGKOXPZFAF3P7O7G/DATING_NO_FILTER_STYLEGUIDE_Page_4.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655084409810-8YL7DCBY9DW4U8KO6L4D/DATING_NO_FILTER_STYLEGUIDE_Page_5.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655084404201-HL28OY74N2RRGPYKH4GD/DATING_NO_FILTER_STYLEGUIDE_Page_6.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655084404976-0DBV9Z175L73MJRO226G/DATING_NO_FILTER_STYLEGUIDE_Page_7.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364700276-GC15XXLTIEFXE7LT1WY9/Screen+Shot+2020-04-19+at+11.36.21+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364693996-GCEUEV8Z72NSATDZV1G3/Screen+Shot+2020-04-19+at+11.36.28+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364710601-7BG34M3O4R804A2NFICT/Screen+Shot+2020-04-19+at+11.36.40+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364701538-3Z9C3UHQRW2YQHXKBEKW/Screen+Shot+2020-04-19+at+11.36.46+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364707834-MJ4UN43XSGTMWLAH4EE2/Screen+Shot+2020-04-19+at+11.36.58+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364708738-NS9IFQSGP5EYOFX34VKT/Screen+Shot+2020-04-19+at+11.37.05+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364709677-FWI9FIZBICB1N5KB0R39/Screen+Shot+2020-04-19+at+11.37.13+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364724358-SLBCENYPU2HETTE7UPCC/Screen+Shot+2020-04-19+at+11.37.20+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1587364712694-DNNF0YEARRIIZSJIGSQL/Screen+Shot+2020-04-19+at+11.37.26+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1627692886238-NIQ9D29HI1TBK9XIZKI5/illustration_bottles.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1627692609358-R2W5IGBXH515JUGF2KKI/Illustrations.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/db8d57c3-7312-4168-8158-5c1d92c61c0d/InAppOverview.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/c143c8ab-3880-4b97-9680-cc3b03ecb196/RETEN_01_1.gif Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1697476377276-VWLD25X7P0INPVZYSJOL/Screenshot+2023-10-16+at+1.11.51%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1697476383355-NANEGDFVWHD9EI0GZNZW/Screenshot+2023-10-16+at+1.12.09%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1697476376205-93Q0O803F9QE3OJEV52N/Screenshot+2023-10-16+at+1.11.58%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1697476093313-B7ULW1KDPA4FFOOZ5RF5/Screenshot+2023-10-16+at+1.05.46%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/92255cd7-273f-4758-b066-6bbf9b4d1626/RENTEN_02.gif Portfolio I used Figma to create a mock UI that gives users a sense of familiarity with social media platforms, while bringing them into the HBOMAX branded world. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/f41c02a2-b1f7-4b5c-af30-463a4934986e/MLTI_CROSS_AST_B_AN_0_SUP_6s_0_9x16_1.gif Portfolio Once the designs were finalized, we worked with our motion designer to add stunning dimensions and animations to each custom card. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/0eb33794-cb5f-47f3-8b83-4a3ca5ee72cb/FigmaAvod.png Portfolio - asdasdasdasdasdas Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/4ae98bc3-c3f7-41b3-9a5a-928e59e62d10/RETEN_04.gif Portfolio Working together with the video editing team, copywriters, and motion designers, we executed a custom retention video to entice users to come back to the HBOMAX platform. The tactic involved custom graphics with minimal and social-friendly aesthetics to add a sense of fun and excitement. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/62c800c6-511c-4ea2-bb1e-70d168cdeb4b/Screen+Shot+2022-08-02+at+2.32.29+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/9aebbaeb-b9ac-4d38-aea8-7e2cbd807914/Astrology_Card_SingleTItle.gif Portfolio We wanted to create customized cards for each month based off the astrological sign to reveal what users should be watching. With the help of our editorial writers and copy team, we attributed our most loved characters from shows like Euphoria, Gossip Girl, Curb Your Enthusiasm, and more, to reveal characters that relate to that sign. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/0b439768-e685-4e7f-8ec1-c878480b7a23/TI_AASCI_MAX_V_STO-V_0_SUP_10S_VIDEO11_9X16_C104295_1.gif Portfolio In this high engagement snapchat story, I worked with the video editing team, copywriters, and motion designers to create custom graphics for DC’s TITANS. This project required multiple levels of collaboration to execute. The visuals needed to match the overall ‘vibe’ of the video, which would showcase cool fight scenes. Each element of the graphics needed to be easy to manipulate for the motion designers to animate. I worked with the copywriters to make sure the messaging would fit within the typographical treatment that was created. Every element was taken into consideration here, including the story progression graphic on the top. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/8af70c26-6ddd-4c75-97af-8ea506f5d355/PRIDE_10.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/4bf66d70-e412-4979-ad57-910cfdddc64c/PRIDE_iterations2020.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/16dd365b-82c6-4722-9891-8a55fe6c76f7/Pride_Multi_970x250.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/597eb73f-26e7-477d-9047-8b91ad6b951c/PRIDE_INAPP.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/747bab04-2c0e-47f3-bce7-ac558d67f92d/PRIDE2021_1x1_v2.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/2c2dbd15-4ced-4313-a371-d75a6804ba2b/PRIDE_12.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/37e54a2c-5764-4ed7-9226-a25ec0b169b7/PRIDE_iterations2021.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/c7c2eb5b-2824-478e-86a2-91991e27b411/BOLD+GIF+04+bg_2.gif Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/94d6271c-6b00-4ad6-9ec2-0505da0ce19e/BOLD-logo-explore-04.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/26ae2201-e43c-4b70-9487-7effe1c59249/BOLD-logo-explore-03.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/88fd88e2-39ef-4655-8ff1-5adbbe261873/Screen+Shot+2022-08-23+at+6.52.04+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/0d3a492e-acd4-49e9-9676-2b74581d8ebf/Screen+Shot+2022-07-09+at+11.00.25+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1dbfe391-0c6b-4df3-8db2-854e12816d68/BOLD-logo-explore-05.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/e612691f-e255-493e-9a73-a9bcb71fd7f1/Screen+Shot+2022-08-23+at+6.54.45+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/7b4dc1ba-d4cf-4a9e-9969-ddf3d04fa870/Screen+Shot+2022-08-23+at+6.54.17+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/ab3b1469-0d96-4579-a5e0-e559a424fbba/BOLD-logo-explore-01.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/ccc5ce82-a41c-4203-be58-e8b1d7be419d/Screen+Shot+2022-08-23+at+6.49.19+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/9caa1021-f774-4b83-9b84-e525d1aecec8/Screen+Shot+2022-08-23+at+6.55.00+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/aa11bf77-cd93-49d0-92e5-3b4e6502967b/Screen+Shot+2022-08-23+at+6.55.18+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/47c3bd42-b94d-4bc3-9e9b-6a91ff61c5a0/Screenshot+2024-11-01+at+11.36.35%E2%80%AFAM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/f80417fb-e856-4b1d-a5b2-13bd5e7e43f8/HOTD_01.png Portfolio - Make it stand out Acquisition banners https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/40c574f8-7ab3-4b08-a913-deb75b8fbe28/Screenshot+2024-11-01+at+11.40.57%E2%80%AFAM.png Portfolio - Make it stand out In-App Email design https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/ece1b695-878b-47d5-81e9-9c5d15e55c39/Screen+Shot+2022-08-23+at+3.48.48+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/2513838b-55a7-4d02-9322-eea97362f1b0/HOTD_Animated-Banners_2.gif Portfolio - Make it stand out Motion by Matt Dernlan https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/b47f515a-c90a-4c7f-bc47-4a9da6aee651/Screen+Shot+2022-07-07+at+8.10.53+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/a0d03998-ec4b-4fec-8f45-431483bcc8ca/Screen+Shot+2022-07-07+at+8.11.34+PM.png Portfolio - Make it stand out Initial creative explorations for Intro card https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/ad39b556-735a-4e0c-b1c4-0f7523dee929/HOTD_initial_concepts.png Portfolio - Make it stand out Initial creative explorations https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/61e59c8c-f1f1-40d1-8e76-b1ef5f0b61b5/HOTD_02.png Portfolio - Make it stand out Mid-Funnel banners https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/a2fcd442-c9d9-472c-b5c1-b488f05ae9f9/DIA_DIV_Franchise_Sale_Blizzard_Launcher_Franchise_Card_1920x1080_LL01.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/77252f44-c701-4805-9d12-2f722f646311/DIA_DIV_MoG_xbox_event_dashboard_1920x1080_LL01.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/fd5e8cdc-d941-4a2c-9914-02ce157d3a2a/DIA_DIV_Summer_Sale_Sunfisto_1200x628_LL01.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678485280-UFU28S4KDWCV813V5KG7/Screen+Shot+2022-08-22+at+2.27.03+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678485994-W6PO28N7GN72KRSYJFJR/Screen+Shot+2022-08-22+at+2.27.14+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678494154-ER7JH5KQYV131V6IKN67/Screen+Shot+2022-08-22+at+2.27.32+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678498200-ST857CQ5L6CU4DN6T57S/Screen+Shot+2022-08-22+at+2.27.40+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678501725-4D0BO29W926OKLRYGNQF/Screen+Shot+2022-08-22+at+2.27.50+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678506646-WLOPRLK7YWQP2643GOBA/Screen+Shot+2022-08-22+at+2.28.01+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678512362-ULTXS3J65YV1AVZ1JEGZ/Screenshot+2023-10-16+at+1.05.46%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678518779-L8RUERCTG8400ZF364IE/Screenshot+2023-10-16+at+1.06.10%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678522956-KK62VHUR6YPPENAC4KLZ/Screenshot+2023-10-16+at+1.06.29%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678523688-UCFB9G0YGWQ63KG38EXX/Screenshot+2023-10-16+at+1.11.51%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678525809-GI11AOBVRK15J06XRJID/Screenshot+2023-10-16+at+1.11.58%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1705678527037-497IFRWQTF5XIQOJOURJ/Screenshot+2023-10-16+at+1.12.09%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/cf854493-9393-4d36-bef1-ddfebed595ee/_300x600.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1293f31f-0b11-4fc3-89fe-f7c0afea1c46/Screenshot+2024-08-06+at+4.10.33%E2%80%AFPM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/dfc063d9-a231-4499-8c9f-7350a3a4d6cf/Screenshot+2024-08-06+at+4.16.38%E2%80%AFPM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722974309116-O18D4JM4XROLMG694H3H/R2-wip-short-text.png Portfolio - template for character infographic https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722974088978-ED1B9H9HSPO9YIQO5TLV/Screenshot+2024-08-06+at+3.53.35%E2%80%AFPM.png Portfolio - template for infographic season 2 https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722974083398-897HKCWU66S20IKUE8T9/Screenshot+2024-08-06+at+3.53.21%E2%80%AFPM.png Portfolio - template for infographic season 3 https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/0d3fb381-d838-4454-86c4-57ce247adf32/DIA_DIV_S7_Dev_Insights_Thumbnail_YT_16x9_1920x1080_LL_V1.5.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/307c0279-5fcd-486a-bba9-02d69a805936/Screenshot+2024-08-06+at+4.03.32%E2%80%AFPM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/9c26eb8b-0ff5-4328-9171-d4a905737eeb/Screenshot+2024-08-06+at+4.01.34%E2%80%AFPM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/f4feb5d1-3b53-4189-a012-be7fbf10f07d/desktop-screenshot-1.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/fc69686f-a8e4-4843-a05b-5ddcf09410a8/Screenshot+2024-08-06+at+4.02.55%E2%80%AFPM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722973586717-NRHYC8AOWOHIBHR7YYHP/DIA_D4_social_malignant-hearts-tips_TW_01.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722973602351-J6Q6SF05WAHG2WVXMM46/DIA_D4_social_S2_blood-harvest-hunters-acclaim_1080x1350_01.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722973602352-ALMF5FW3D5U76BCPDLPV/DIA_D4_social_S2_blood-harvest-hunters-acclaim_1080x1350_02.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722973527229-4A5XOD4B13KI06318WIG/D4_social_jojo-stats-treasure-goblin_TW_LL.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722973555862-Z1QP9UN13QT2UFEHWQBD/DIA_D4_KFC_SKILLTREE_enus_ig_1080x1080_LL01.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1722973591059-0Q7YJZXG4RIICC6J09PC/DIA_D4_social_map-icon-guide_1080x1080_LL.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730489241870-6CMDQP5RGAB1VQSO938W/DIA_D4_checklist_enus_igs_1080x1920_LL01.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730489268200-6CV0L6REM3DDASDI4VQM/DIA_D4_social_gain-favor_TW_LL01.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/c514d957-3c08-42e8-8be8-a5a918d8e9ca/Hogwartspic.png Portfolio - Make it stand out A photo of the real life Hogwarts Castle model used in the Harry Potter movies. Taken at The Harry Potter Studio London Tour. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/d99cf535-25f8-40f3-afe8-b3f96d7a4cc4/01.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/c9a1f633-a017-41f9-a883-cc2d70ce8a1f/process.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/23c2f6ab-ebf4-4dd0-a239-b6c319f9d546/03.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/f8412ee6-7cc8-4995-8168-b84206538acc/Screenshot+2024-11-01+at+10.29.40%E2%80%AFAM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/68af1eec-dbbc-4a88-94ae-83610fa529ce/explorations.png Portfolio - Make it stand out Initial creative explorations for Intro card https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1b9c3ad3-2f4e-413c-b4c9-e4ae14daad9a/07.png Portfolio - challenges + solutions One of the biggest challenges in creating these paid media banners is with formatting legibility within a small amount of space for branding and legal lines. This creative was especially challenging as we needed to include the HBO logo, a shortened legal line, a ratings logo, and on top of the movie logo, we also had to add a “Wizarding World” logo as it directly correlates to the Fantastic Beasts franchise. WHEW. That’s a lot of logos! NOT TO MENTION, we also had to add in our own branding for the HBOMAX app, which required the logo + CTA + copy + headline copy…. Although these things may be a quick glance for the consumers, as a designer, knowing where to place all of these necessities is part of the biggest challenge. It must be legible, it must be clear, but not overwhelming. The solution here was to utilize a mix of font sizing and opacity to not overwhelm the overall design with too much text. This is where containers really shine. Having the arch design contain the art + logo + legal lines gives the ad some breathing space and separation between the HBOMAX branding below. I added some atmosphere and cloud textures behind the legal logos as well, as a way to alleviate the blank space and to further create separation between the movie art and the app branding. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/c9b62e50-0318-4cf3-851e-7f931d5daafb/02.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1627019313519-L0G7VOHSPQYT0JH3KM5Z/WhiteShoes+copy.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1627020652817-J740AJX8X4URONEJRAKP/Tweezer.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1627020780210-KAZK8BYXMIGBP98WJA98/Screen+Shot+2021-07-22+at+11.12.41+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1627703460310-37G3YQY8NQXGO8OLKS1E/AWKWARD.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655083840952-H3O0FBWLCIEO6E33HFSN/9x16_06.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1655087477899-22EDESM7MQJ5XT5UQ1SA/herbalifeBottle_1.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1657557109651-NSQ1E2LFLC8M0R4DIKSP/Caroline-78.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1697475324413-BUBMG2CYTUKNO79EEDRG/Saga_GNC_Card_back.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730233395600-KDVNO5GSEZP3GFXVSPF3/E.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730234176337-RFX3G9PBJP1HBB2029IN/hotd.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730234194050-CO82WPCQW4VKDNXOWG6O/pride.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730234210939-5DVBVHF1UDIQEU1K67QF/bold.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730234232970-74F811YG5C5TLMO87NSE/hbomax.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730234253045-HWW9QQZB10BDJ2GF2PEX/motion.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730234266478-PV4UHUSPLIO7MBDXRLC4/misc.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730470362243-FT6FDU1MTOLYR8VHF54I/fb32.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/c215438d-12a0-4686-b131-feb0b83193d5/Screenshot+2024-10-29+at+10.24.41%E2%80%AFAM.png Portfolio https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/5aea4968-3391-4c93-a29c-5a9d38ef1875/DIA_DIV_Franchise_Sale_Banners_Blizz_Desktop_1600x720_LL01.png Portfolio http://lorajlee.com/work-portfolio daily 0.75 2022-08-22 http://lorajlee.com/about daily 0.75 2024-10-29 http://lorajlee.com/contact daily 0.75 2024-10-21 http://lorajlee.com/hotd-2 daily 0.75 2024-11-01 https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/2513838b-55a7-4d02-9322-eea97362f1b0/HOTD_Animated-Banners_2.gif HOUSE OF THE DRAGON (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/61e59c8c-f1f1-40d1-8e76-b1ef5f0b61b5/HOTD_02.png HOUSE OF THE DRAGON (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/a5892a8d-4038-4559-9c88-a4e39d982486/Screen+Shot+2022-08-23+at+2.18.34+PM.png HOUSE OF THE DRAGON (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/bf989b21-4a02-46c8-9f13-0acf8ab74443/HOTD_LOGO_reduce.gif HOUSE OF THE DRAGON (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/ad39b556-735a-4e0c-b1c4-0f7523dee929/HOTD_initial_concepts.png HOUSE OF THE DRAGON (Copy) - Make it stand out Initial creative explorations https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/a0d03998-ec4b-4fec-8f45-431483bcc8ca/Screen+Shot+2022-07-07+at+8.11.34+PM.png HOUSE OF THE DRAGON (Copy) - Make it stand out Initial creative explorations for Intro card https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/f80417fb-e856-4b1d-a5b2-13bd5e7e43f8/HOTD_01.png HOUSE OF THE DRAGON (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/b47f515a-c90a-4c7f-bc47-4a9da6aee651/Screen+Shot+2022-07-07+at+8.10.53+PM.png HOUSE OF THE DRAGON (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5796c205d1758ee6066cd901/1730234176337-RFX3G9PBJP1HBB2029IN/hotd.png HOUSE OF THE DRAGON (Copy)